Discover Agadir: A City Between History and Modernity

Agadir, a coastal city in southwestern Morocco, is much more than just a beach destination. This fascinating city, bathed by the waters of the Atlantic Ocean, is rich in history and culture, making it a must-visit for those looking to explore Morocco beyond its beaches.

A Rich and Tumultuous History

The Early Days of Agadir

The name Agadir comes from the Berber word "agadir," meaning "fortified granary." This term refers to the ancient structures that the Berber people used to store their harvests safely. The current city was founded near one of these granaries.

Evidence of human life in the region dates back to prehistoric times. However, it wasn't until the 16th century that Agadir began to stand out as a strategic trading port. The Portuguese established a colony here in 1505, renaming it "Santa Cruz do Cabo de Aguer." Their presence was short-lived, as in 1541, the city was recaptured by Sultan Mohammed ech-Cheikh of the Saadian dynasty.

Development Under the French Protectorate

Under the French protectorate (1912-1956), Agadir underwent rapid modernization. Due to its strategic location, the city became an important fishing and trading port. Many modern infrastructures, such as roads and the port, were built during this period.

The 1960 Earthquake

The most significant event in Agadir’s modern history is undoubtedly the devastating earthquake of February 29, 1960. This natural disaster almost completely destroyed the city, claiming thousands of lives. Agadir was subsequently rebuilt a few kilometers south of the original city.

This tragedy has since become a symbol of resilience for the people of Agadir. Thanks to the combined efforts of the Moroccan government and the international community, the city was entirely rebuilt, with modern architecture that contrasts with other historic Moroccan cities like Marrakech or Fez.

Agadir Today: A Blend of Culture and Leisure

Today, Agadir is a modern and dynamic city that attracts visitors from around the world for its beaches, mild climate year-round, and unique culture.

• The Agadir Oufella Kasbah: This ancient fortress overlooks the city from above. Although the Kasbah was partially destroyed by the earthquake, the outer walls and part of the entrance remain intact, offering a stunning view of the city and the Atlantic Ocean.

• Agadir Port: One of the largest fishing ports in Morocco. Visitors can observe local fishing boats, buy fresh fish, or even embark on sea excursions.

• Souk El Had: A massive market where you can find everything from spices to handmade crafts. It’s a perfect place to immerse yourself in local life and shop for souvenirs.

• Bird Valley: A free, open-air zoo in the heart of the city, housing several species of exotic birds and a few animals. A nice surprise for families.

Explore Agadir and Beyond with Drive Plus

To fully enjoy everything Agadir has to offer, renting a car is an excellent option. Drive Plus, your car rental agency in Agadir, allows you to explore the city and its surroundings with ease and freedom.

Here’s why you should choose Drive Plus for your travels:

1. Ease and flexibility: With our no-deposit rentals, you don’t have to worry about complicated procedures. Our rental terms are clear and straightforward.

2. Comfort and freedom: With our free delivery service at Agadir airport, you can pick up your car upon arrival and start your adventure without delay. We also offer unlimited mileage, allowing you to visit off-the-beaten-path destinations like Tafraout, Taroudant, or the surrounding national parks.

3. Vehicles suited to all adventures: Whether you're driving through the Atlas Mountains or enjoying a day on Agadir’s golden beaches, we have a wide range of vehicles tailored to your needs, from compact city cars to robust 4x4s.

Around Agadir: Treasures to Discover

Agadir is not just a city; it’s also a gateway to natural and cultural wonders located just a few hours away by car.

• Souss-Massa National Park: About 60 km south of Agadir, this park is a haven for migratory birds and boasts incredible biodiversity.

• Taghazout: This fishing village, located about 20 km north of Agadir, has become a popular destination for surfers from around the world.

• Imouzzer des Ida-Outanane: Located about 60 km northeast, this region is famous for its waterfalls and impressive mountain landscapes.